Beatesca has created two special bottles for the 90th anniversary of LuisaViaRoma

(ANSA) FLORENCE, June 12th – Everything is ready in Florence for tomorrow, for the big multibrand show, where LuisaViaRoma will celebrate its 90th anniversary and the first 20 years of its e-commerce.

A special set will be set up to host the show and the five thousand guests present at the event in Piazzale Michelangelo. The models symbolizing the nineties and those of today will be present on the catwalk, : Gigi Hadid, Bella Hadid, Eva Herzigova, Irina Shayk, Karen Elson, Joan Small, Lara Stone, Kate Upton, Stella Maxwell, Mariacarla Boscono, Doutzen Kroes, Alek Wek and Karlie Kloss. The show is organized in collaboration with Carine Roitfeld. In the same occasion Carine Roitfeld inaugurates her new CR Runway format: she will start with a tribute to Karl Lagerfeld (with special looks dedicated to him), followed by 90 outfits inspired by the Nineties, special pieces and other garments created for LuisaViaRoma. After the show there will be a performance by Lenny Kravitz.

To celebrate the 90th anniversary of LuisaViaRoma, Beatesca has created two special Ilex bottles.

Furio Fabbri, Benedetta Pasini e Andrea Panconesi
Bottiglia Ilex “Salmanazar”